Australian family of butchers Beak & Sons celebrated its rebrand and new product range launch in Sydney this week, introducing patties and sausages to its existing portfolio. Food & Drink Business was there.
The launch event, held at Esquire in the Queen Victoria Building, showcased the new King of Wagyu Beef Burger patties and Sunny Honey Chicken sausages, as well as the “royal” rebrand with its gold packaging.
“It’s been a big year, we’ve done our big rebrand with our gold trays now proudly on shelf and we’ve done a huge amount of work with launching three new flavour profiles – two new burgers and Sunny Honey sausages,” said Hannah McDonald, Beak & Sons brand manager, at the launch.
Both the patties and sausages are gluten-free, with no artificial flavours, colours or MSG.The new patties combine 100 per cent Australian beef cuts with select seasoning, while the Sunny Honey Chicken sausages use pure honey with 100 per cent RSPCA approved chicken.
Beak & Sons first launched in 1910 when Reginald (Reggie) Beak created the original Beak & Sons chorizo sausage. The Beak family today continues to produce the sausages alongside a range of other barbeque food, including burgers, meatballs, ribs and sauces.
Beak & Sons Wagyu Beef Burgers and Sunny Honey Chicken sausages are now available in Woolworths for RRP$6.50 and RRP $7.00 respectively.
