Kellogg’s marketing director Tamara Howe says despite the hype, from a marketing perspective, the Millennial generation is really just another 'cohort'.


Howe has been at Kellogg since 2003, and in that time she has held various international marketing and innovation roles in Australia and in the US.


As cohorts go, however, she concedes that this one is having a major impact on the company's marketing efforts.



"The so-called Millennials are different to other cohorts in the way they consume the media, and their different path to purchase," Howe says.


This is changing the game for Kellogg, and at Food & Drink Business + PKN LIVE: Future Unpacked: Industry Game Changers, she will reveal how the cereal and snack giant is in turn changing its game - brand by brand.


She will reveal how Nutrigrain is embracing inspiring YouTube content to appeal to a new generation of young Aussies, why Special K has partnered with the inaugural AFL Women’s League, and how Pringles turned disappointed fans into advocates.


Click here to get your LIVE tickets.


Packaging News

In the first year of PKN’s Women in Packaging Awards programme, industry has stepped up with meaning. The response has been phenomenal, and the judges had their work cut out for them selecting the finalists from a competitive field of high-calibre nominees.

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.