At the upcoming Food & Drink Business LIVE breakfast forum a panel of experts from Brownes Dairy, Tetra Pak, Birdstone Collective and Food Innovation Centre will discuss the part packaging plays in meeting convenience criteria when it comes to developing food products.
Like it or not, The Convenience Culture is all-pervasive in society today, and drives much of the decision-making in the industries that manufacture the products to support consumers in their 'busyness'. The food industry is no exception.
Consumers want products that support hectic lifestyles, enable them to work faster and smarter, while still aligning with their nutritional requirements, values and lifestyle choices. And a big part of getting this right, from a food brand owner's perspective, revolves around the packaging.
On 12 October at Arts Centre in Melbourne, Food & Drink Business LIVE will provide a platform for discussion on how packaging can meet consumer's expectations and also deliver a product that is both accessible and sustainable.
Brownes new yoghurt in a squeeze bottle reinforces how the convenience culture is influencing new product and packaging development, and experienced FMCG marketer Natalie Sarich-Dayton, marketing director at Brownes Dairy, will share insights in the development journey of the newly launched Top Down yoghurt pack.
Tetra Pak Oceania's marketing director Jaymie Pagdato will comment on results from an in-depth study conducted in the Australian market on the importance of convenience and accessibility among the ageing population.
Dr Angeline Achariya, CEO of Monash Food Innovation Centre, will bring to the panel insights from FIC's experience with the NPD and packaging challenges faced by startups and SMEs.
And Iain Blair, co-founder and director of Birdstone Collective, will look at how packaging materials and design innovation is boosting the delivery of food products that fit the convenience bill, and also tick sustainability and accessibility boxes.
The panel will be preceded by three insightful presentations, from Laura Demasi, director of Social and Conumer Trends at Roy Morgan Research, Simone Cote, GM Marketing & Innovation at SPC, and Nicole Mahler, founder and director of Delicious Food Australia.
Join us for a sit-down breakfast from 8am. You'll be in good company...
Find out more about the event here, and buy tickets here.
Group tables can be purchased at a discount, contact Nicole Taylor to find out more: nicole@twodeforce.com.au
