Crafters Union will release its limited-edition sauvignon blanc bottle and can with the Future Nature label design, following its collaboration campaign with Australian fashion brand Ginger & Smart.
The Crafters Union and Ginger & Smart campaign was launched in April and asked consumers to vote for their favourite design – The Passion, Modernist or Future Nature – to wrap and label the limited-edition wine.
The design is a floral abstract inspired by nature found in New Zealand’s Marlborough region – where the Sauvignon Blanc is sourced from.
The crisp shapes are a play on its “delicious flavours and vibrant palette”, including passionfruit, citrus notes and gooseberry. The rose gold expresses the notion of handmade craftmanship and the art of winemaking.
“Elegance, intensity and a sense of playfulness are some of Crafters Union Wine elements we drew inspiration from and relate to our brand as well,” said Ginger & Smart co-founders Alexandra and Genevieve Smart.
“We embraced these ideals in the limited-edition label design, combining bold shapes with vibrant colours for a chic, contemporary design.”
The limited-edition Crafters Union x Ginger & Smart Sauvignon Blanc bottle will be available in BWS stores from 23 October, while the cans will be rolling out in stores at the end of the year with RRP $20.00 for the bottle (750ml) and RRP $8.00 for a 250ml can.