PepsiCo has been busy at work in the flavour lab with some hot new additions to its Smith's potato chips and Doritos corn chips ranges rolling out.
Two new flavours, Southern Sticky Chicken and Mexican Jalapeno Poppers flavours, have been added to The Doritos Flaming Flavours range.
Doritos brand manager Eric Burke said, “Our new range is inspired by the spice profile of international dishes - we can’t wait for Australian consumers to experience the taste from home.”
PepsiCo is also is also tapping into the ambience of summer with its limited edition Smith's Snag & Sauce potato chips.
“We are pleased to unveil our latest innovation, it is a classic Aussie flavour on a beloved Aussie chip, making it the perfect addition to a summer BBQ.” Smith’s brand manager Alison Silver said.
Both ranges will be supported through a variety of media across digital and social as well as in-store point of sale.
Doritos Flaming Flavours are available from Coles and independents in 150g and will launch in Woolworths in February. Petrol and convenience stores have 80g packs, RRP $3.29.
Limited edition Smiths Snag & Sauce potato chips are available in supermarkets and in select P&C stores in a 150g pack, RRP $3.29.