Curatif arrives with cocktails in a can

Cocktail innovation company Curatif has collaborated with two of Australia’s most well known distilleries for its first two cocktails in a can. 

Four Pillars Gin is featured in its negroni, while Archie Rose Distilling Co. appears in an espresso martini. 

Nielsen’s April Scantrack found the premixed spirit category rose 40 per cent in the past 12 months, with consumers seeking out premium experiential moments. 

Curatif co-founder Matt Sanger says they wanted to create a new product category that offered an “ultra-premium, ready to serve, canned cocktail” for people to experience at home. 

Sanger says the espresso martini also saw a partnership with Seven Seeds Coffee Roasters to develop a unique espresso that would work with nitrogen to sustain the cocktail quality in a canned format.

The two products are the first in Curatif’s “journey to shake up the industry”, Sanger says. 

Available from Dan Murphy’s and selected liquor stores throughout Australia and from www.curatif.com, join the revolution today.