QR code confidence

With growing concerns about food waste and the demand for more consumer product information, Raymax Applications Australia managing director John Grace says having QR codes on products provides a super solution for the retail food sector.

Around 20 years ago, we introduced permanent coding to the wine industry. Hard coding on glass offers protection against counterfeiting, but it can easily include bottling date, provider and even information about the grape variety.

Establishing just what you want to include in a QR code, also known as a 2DCode, can be determined by the producer and cover batch, serial number, and use-by-date. This is information that can be scanned at any time during distribution or point-of-sale for better product safety and traceability. It is also a way to improve in-store product management if for example, markdown or recall information is included.

QR codes specifically targeting consumers can build confidence in a product. Using a smart phone, consumers can scan the code to access use-by-dates, product content information, and product recipes.

Laser coders are easily installed on production lines and offer the flexibility of three-axis coding. Coding control is simplified with an on-location touch screen. Easy to use with no consumables required, up to 90,000 items per hour can be coded on this laser system. Lasers have a rating of IP65 to handle all factory environments.

This solution from Raymax Applications has the capacity to improve product management and grow consumer confidence.