Close×

As the worldwide trend of treating ‘fur babies’ as members of the family takes hold, the ‘humanisation’ of animals is changing Australia’s pet food market.

They are not just cuddled – dogs and cats are coddled.

While only hard-core pet parents might shell out for spas, day care, counselling sessions, dental treatments, heath insurance or even weddings, the majority of consumers now pamper their ‘fur children’ with premium pet food.

In its 2016 comprehensive survey of Australian pet owners, Animal Medicines Australia, the peak body representing manufacturers of veterinary medicines, found increasing numbers of people – 64 per cent, up from 59 per cent in 2013, regard their dog as a member of the family rather than just a companion.

And, according to the survey, the average annual spend on dog food is $622.

A recent IBISWorld report, A Dog’s Life, found that about one half of Australian pet owners “mix their own pet food using leftovers, table scraps and homemade food mixes”.

Meanwhile, rising discretionary spending levels and time-poor consumers have led the researcher to predict growth, with industry revenue expected to rise by an annualised 2.3 per cent over the five years through to 2016-17, to reach $1.7 billion.

Read the rest of this article >>

Packaging News

Australian eco-startup Zero Co, innovator of a closed loop packaging model for cleaning products, has smashed the country’s record for the largest crowdfunding campaign in history, raising $5 million in just six hours and 27 minutes.

In line with its ambitious sustainability targets, food manufacturer Goodman Fielder has changed the packaging for Praise Mayo and Aioli, with bottles and jars made by Pact Group using 100% recycled PET.

APCO, in partnership with Dairy Australia and the ADPF, has published a sustainable packaging roadmap for the dairy industry in a bid to fuel the sector’s 2025 National Packaging Targets.