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Meat supplier Farm Foods Butchers has undergone a playful rebrand to better connect with its core target audience – the modern Australian family.

Victoria-based, family-owned meat company Farm Foods Butchers recently embarked on a mission to communicate more meaningfully with a wider audience, including young families.

A rebrand saw the company change its name from Farm Foods to Farm Foods Butchers, reflecting its origins as a small, family-run butcher’s shop.

Then, with help from design company Tiny Hunter, Farm Foods Butchers also introduced a new brand mark and a suite of superhero-style characters including ‘Sammy the Sausage’.

CEO Nick Kerr said the success of meat products in the past has come down to innovation and efficiency in the supply chain, but marketing and branding has become more important.

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