Close×

The one-time ginger grower has expanded into a ginger products company with a growing portfolio and online presence.

Over the years, Buderim Ginger has gone from being a co-op to a public company focused on growth.

About three years ago, Buderim Ginger undertook a major brand revitalisation project.

Along with this, Buderim launched a non-alcoholic ginger beer range in 250ml slimline cans in 2014 to increase its relevance to the younger demographic.

gfg1

On the back of the growing non-alcoholic range, in April this year, Buderim launched an alcoholic range of Ginger Beer & Vodka and Ginger Beer & Spiced Rum, also in the 250ml slimline cans, and exclusive to First Choice and Vintage Cellars.

In 2014, Buderim also launched a chocolate spread with macadamias, Macabella.

The idea was to capitalise on its ownership of macadamia supply and to combine the diced and ground macadamia format with a premium Belgian chocolate.

fd1

Clearly Buderim was onto something: Macabella recently won Buderim’s second Product of the Year Award for 2016, this time in the spreads category.

Apart from its social media efforts to reach a younger audience, Buderim has also created a channel on its website called The Ginger Net which celebrates all things ginger.

Packaging News

Ego Pharmaceuticals has unveiled a bold new chapter in its commitment to local manufacturing, announcing a $156 million, decade-long investment to expand its Victorian operations.

After an extended period of grace for brands whose packaging carried the REDcycle and Return to Store labelling, the deadline is here for complete removal from soft plastic packaging in Australia.

The 2025 PKN Women in Packaging Awards, presented in Sydney today, have once again shone a powerful spotlight on the exceptional women driving progress, innovation, and impact across every corner of the packaging value chain.