Timboon Fine Ice Cream is marking its 21st anniversary with new packaging design across its range, developed by Sydney-based studio Squad Ink.
The Victorian ice creamery was founded by third generation farmer Tim Marwood, who reflected on “where we've come from and where we’re headed as a brand” when deciding to refresh the Timboon look.
“There's not too many small family rural based ice cream makers that have been around for 21 years,” Marwood said.
“We loved what Squid Ink had done for the well-known Sydney-based distillery, Archie Rose. The agency brought us a number of key cues we were looking to accentuate; provenance, hard scoop and quality.”
“While the old tubs were a fun design, they were a little unsophisticated for the quality of our product. The new design is more stylish. We wanted to really focus on our provenance, beingfarm fresh and deliciously creamy.
“The gold trim gives the tubs a premium feel, however we’re not elitist or snobbish. There’s a nod to nostalgia and hard scoop with the design (retro cone image) and the best thing is… the ice cream really is delicious!”
Timboon Fine Ice Cream is sold in more than 80 gourmet stores and IGAs across Victoria, as well as across mobile event vans and regional concept stores.
Marwood and his wife Caroline Simmons have been creating the ice cream on their property 7km from Timboon since 1999, and are now hoping to open new shops in Geelong and Ballarat, as well as expand into SA and NSW.