CSR Sugar has updated its logo and colour-coded its packaging across its range of 36 products.
In a bid to help consumers identify what they need more easily, the sugar company, owned by Wilmar International, felt it was time for a refresh.
The new-look products will be on shelf this month, supported by in-store communication at Coles and Woolworths stores in June and July, and independent outlets from June to August.
An integrated digital and print consumer campaign will run from August onwards.
CSR is also launching a series of recipes on its website, with baking experts providing hints and guides for the kitchen.
CSR Sugar is believed to be the largest domestic customer of Australian raw sugar, and the largest exporter of Australian refined sugar.
Its range includes white sugar, brown sugar, dark brown sugar, caster sugar, icing sugar, raw sugar, unrefined coconut sugar, 'coffee crystals', demerara sugar, as well as syrups, and a Low GI cane sugar and the 'Smart White Sugar Blend'.
