Lion's XXXX has been named official beer of the Gold Coast 2018 Commonwealth Games.
Brands from across the XXXX family, including Summer Bright Lager, will be activated in venue and at various festival zones throughout the Gold Coast and event cities.
XXXX was also the official beer of the Brisbane games in 1982, and Lion marketing director, Ben Slocombe, said XXXX was excited to support the event 35 years later.
“We are really excited to be part of the Commonwealth Games for next year. The number one beer in the country gets to support this huge event and where better to do it than on the Gold Coast, Queensland.
“It has been 35 years since the Brisbane games and XXXX can’t wait for next April so we can help Aussies TAKE IN THE GOLD while they cheer for the Australian teams.”
Member for Murrumba, Chris Whiting, representing Commonwealth Games Minister Kate Jones, said it was great to have a Queensland icon supporting the Games.
"The XXXX brand has a long and proud history across this State. I know many Queenslanders love a XXXX GOLD and I’m pleased to welcome Lion to the GC2018 Sponsor Family.
“Lion has a well-deserved reputation for corporate responsibility through their ongoing support of major events and sporting clubs. It’s terrific to have them on board for the Games.”
Gold Coast 2018 Commonwealth Games Corporation (GOLDOC), chairman Peter Beattie AC said: “The Games are more than just 11 days of world class sport. Outside of competition there are a number of ways to enjoy the Games experience including Festival 2018 and the associated arts and culture festival. XXXX will bring the GOLD to the Gold Coast.”
Commonwealth Games Australia CEO Craig Phillips said Lion’s partnership with GC2018 would include the Australian Team.
“We are delighted to have Lion and XXXX on board with the Australian Commonwealth Games Team.
“While our athletes are focused on performance, it is the atmosphere and the celebration that surrounds a home Commonwealth Games that makes it extra special for all involved and I’m sure XXXX will play a big part in that by allowing Aussie fans to take in the Gold responsibly.”
