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Woolworths Group has joined the Global Roundtable for Sustainable Beef (GRSB), along with organisations such as WWF, McDonalds and Cargill as part of a worldwide network of people and organisations powering progress in sustainable beef.

Woolworths Group says it is committed to positive change, with animal welfare and sustainably-sourced produce being a core part of its businesses sourcing strategy.

Woolworths Group’s values closely align with those of GRSB, with both organizations publishing ambitious sustainability goals.

The GRSB brings together all supply chain partners to support and invest in the continuous improvement of cattle health and wellbeing.

Woolworths Group is currently using newly established Greenstock as its protein supply chain sourcing team to deliver Australian beef from paddock to the shelf.

Greenstock also provides tailored protein solutions to wholesale, international and foodservice businesses and is known for its ongoing focus on sustainability and animal welfare.

By joining GRSB, Woolworths Group is a part of a growing number of organizations committed to bettering the global beef supply chain.

Woolworths Group general manager climate and environment Fiona Walmsley said, “We’re committed to best-practice sourcing to support sustainability and animal welfare and this alliance will play an important role in helping us reach our ambition to lead the future of protein and achieve net-zero deforestation in our beef supply chains. We look forward to collaborating with key industry stakeholders to help drive a more sustainable global beef supply chain.”

In the last 12 months, 26 new members have joined GRSB, including ABS Global, fintech provider Origino and Chicago Mercantile Exchange (CME), a world leading derivatives marketplace operating in agriculture and ESG.

GRSB executive director Ruaraidh Petre said Woolworths membership would assist GRSB in achieving goals set in 2021, namely to reduce the net global warming impact of beef by 30 per cent by 2030, and to “advance and improve” the global beef value chain’s sustainability.

“Since our launch, our ambition has been a commitment to powering progress in sustainable beef with the support of our members. Woolworths brings a wealth of experience in sustainable retailing across Australia and New Zealand, which will help us and our members continue to achieve the goals we set out last year,” said Petre. 

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