Unilever will launch a range of confectionery based on the Magnum ice-cream brand this October.
The new chocolate collection uses Rainforest Alliance chocolate and features the iconic Magnum chocolate 'crack'.
The packaged treats will be available in blocks, bars, thins and gift boxes.
Manufactured under license by Kinnerton Confectionery, the Australian release coincides with a global launch spanning Germany, France, Portugal, Spain, New Zealand, and the UK.
Kinnerton's marketing manager Vruchi Waje said premium chocolate will continue to grow in Australia.
“[Research shows that] young consumers aged between 25 and 34 are the ones most likely to indulge in a block of chocolate, however the current premium chocolate offerings lack stand-out and mostly appeal to consumers over 35 years.”
The company hopes the MM Chocolate Collection will appeal to consumers who've already responded to the Magnum brand.
Flavours will include Milk, Dark, White, Almond Truffle, Salted Caramel, Intense Raspberry, Double Chocolate, Almond Classic and Praline Crunch.
