TasFoods says the decision by Coles to range its Pyengana Dairy Traditional cheddar cheese in 182 stores for the festive season was a “significant achievement” for the brand’s growth strategy, which is looking to improve revenue and profitability of the business unit.
Coles will stock the Traditional cheddar cheese as it builds shelf inventory in the festive and entertaining season from October to January.
It will be available in Tasmania, Victoria, New South Wales, and Queensland, expanding the brand to a wider audience through mainland channels.
TasFoods CEO, Josh Fletcher, said, “To get an award winning, artisan, premium Tasmanian product ranged in 182 Coles stores across four states is a great achievement. We look forward to consumers being able to enjoy our much-love Pyengana Dairy Traditional cheddar cheese through the festive period and hope to expand our ranging with Coles over time.”
The company is undertaking an independent strategic review of the Pyengana Dairy cheese business including applying for full export accreditation.
Pyengana Dairy is in the remote North-East of Tasmania in the Pyengana Valley. Its production facility and cafe have been at the same location for more than 130 years, created a Traditional Cloth Bound cheddar cheese.
All milk used in production is sourced from a single herd dairy farm next door.
