SPC has launched its ready meal business The Good Meal Company in Tasmania. SPC bought the company when it acquired its parent outfit Kuisine Co in October 2020.
The Good Meal Company has been supplying meals to public hospitals, the NDIS, health services, aged care providers, Meals on Wheels and other foodservice clients and its move into the Tasmanian market will extend that to NDIS participants and home care residents in that state.
SPC CEO Robert Giles told Food & Drink Business the rollout was part of SPC’s wider strategy to become a global agribusiness while meeting the needs of aged care and NDIS markets in Australia.
“The launch will help us to continue to grow our health and aged care sector offering which already has a strong base through our existing SPC ProVital brand,” Giles said.
He said there were always plans to invest in Kuisine following the acquisition.
Giles said: “We already have supply available to 85 per cent of Australian households and Tasmania is now a focus, with a TVC developed to ensure consumers know they can receive meals direct to their door.”
The meals will continue to be made at Kuisine’s facility in Emu Plains, Sydney, but SPC has established a sales team in Tasmania.
“We will also be sourcing products from our manufacturing facilities in Shepparton including our canned tomatoes which we are in the process of harvesting now,” Giles said.
Giles told Food & Drink Business SPC would continue to support the Shepparton community. “Our investment is more than just our employees who work for SPC, directly and indirectly, we are a large creator of jobs and economic stimulus for the region.”
“We see Kuisine as sitting within our house of brands including SPC consumer, Goulburn Valley, Ardmona, Provital and Pomlife, which sits under our SPC, our corporate brand proposition that houses our family of brands.
“Over the past eighteen months, we have been investing in the Australian agri-sector through initiatives like Pomlife, Helping Humans and Kuisine acquisitions as well as the Döhler collaborative joint venture to create a better, sustainable and globally viable business.
“We’ve also introduced new products to our line including Jackfruit, our 25 per cent Less Sugar Snack Cups and new Squeezy Packs.”
Listen to Food & Drink Business editor Kim Berry and SPC CEO Robert Giles talk about the business and its growth plans on the Food & Drink Business Podcast.