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PureBred has launched a gluten-free range of hot cross buns for Easter to cater for the one in 100 people who are on a gluten-free diet.

PureBred says its new Hot Cross Buns have been specifically created with the dietary needs of those with coeliac disease and other food allergies in mind.

They are high fibre, wheat free, gluten free, dairy free, soy free and nut free, but they still taste just like the real thing.

The gluten-free hot cross buns come in packs of four, are generously spiced, fruity and have a soft, fluffy consistency with a crisp, bread-like crust.

PureBred hot cross buns are best served plain, toasted or oven-warmed with some butter.

Until recently, taste and texture has been a major issue with gluten-free products. PureBred says its hot cross buns deliver a mouth-watering taste and consistency and are perfect for those with delicate stomachs.

PureBred hot cross buns are available nationally at Coles at RRP $6.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.