Pirovic Family Farms is one of Australia’s oldest egg farming businesses. For much of the last 10 years, its operations and livestock manager Petar Pirovic has been driving a major undertaking to design, develop and build an organic free-range egg farm in New South Wales. Kim Berry writes.
Pirovic Family Farms (PFF) began in 1965. While its organic range accounts for only six per cent of its business, the company is the largest certified organic free-range egg farm in New South Wales. Its operations and livestock manager Petar Pirovic was named 2019 Farmer of the Year at the Australian Organic Awards.
Pirovic grew up working alongside his parents, brothers and cousins. He says the family nature of the business is supported by its dedicated staff.
“Our employees work in a range of typical roles that you would find at any egg farming enterprise, but we attribute our ongoing success to our highly trained and dedicated staff.”
55 years and counting
PFF produces all categories of eggs, cage, cage free/barn laid, free range, certified organic free range and an extensive range of pasteurised liquid egg products for the food service, restaurants and food manufacturing industries. That includes pasteurised whole egg product, plain egg whites, egg white mix, scramble mix and sugared/salted whole egg and egg yolk.
For Pirovic, PFF’s reputation for quality has been cemented over time with its consistent use of world’s best practices in technology, husbandry, welfare and product quality. It comes from controlling all parts of the production process, he says.
