Nespresso has now joined an international movement of 4500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Founded in 1986, the certification is a marker for the positive impact Nespresso has made in the coffee industry. Key contributing elements include its approach to coffee sourcing – through the Nespresso AAA Sustainable Quality Program, designed in partnership with the Rainforest Alliance, its strategic alliance with Fairtrade, and the brand’s global recycling scheme for its aluminium capsules.
Nespresso CEO, Guillaume Le Cunff, said that the B Corp certification reflected a 30-year Nespresso commitment to sustainability, transparency and responsible business.
“We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way,” Le Cunff said.
B Lab Switzerland founder, Jonathan Normand, said the B Corp process is a rigorous and independent assessment of a company’s impact on people and planet, from its carbon footprint to the way it empowers its employees.
“I congratulate Nespresso on its certification and hope that this will have a knock-on effect that will lead its value chain to join the B Corp movement. As a movement designed for system change, we are happy to support them on their path to accelerate and foster an inclusive, equitable and regenerative economy,” Normand said.
Nespresso will be adding the B Corp logo to Nespresso products and communications to spread the word about the movement, and to help consumers make more sustainable choices in their purchasing decisions.