• Nescafé and Arnott’s Tim Tam have teamed up to launch Nescafé White Choc Mocha inspired by Tim Tam.
Source: Nescafé
    Nescafé and Arnott’s Tim Tam have teamed up to launch Nescafé White Choc Mocha inspired by Tim Tam. Source: Nescafé
Close×

Nescafé and Arnott’s have teamed up to create Nescafé White Choc Mocha inspired by Tim Tam instant coffee. The mocha is a blend of sweet white chocolate and creamy coffee flavours. 

Nestlé head of marketing – Coffee, Olga Starus, said that the two brands had decided to take the collaboration up a notch after the positive response to the Nescafé Mocha inspired by Tim Tam range, launched in May 2023. That range featured flavours Original Choc, Caramel Choc, and Dark Choc.

"Aussies’ love affair with coffee continues to go from strength to strength, so as Australia’s most popular coffee brand, Nescafé is always looking for ways to delight and surprise our consumers.

With the Tim Tam celebrating its 60th anniversary this year, Arnott’s Group Tim Tam marketing manager, Rebecca Chan, said the company was thrilled to collaborate with Nescafé again.

"We’re confident Aussies will love this warm, creamy and delicious mocha,” she said.    

Nescafé White Choc Mocha inspired by Tim Tam will be available exclusively at Woolworths from April 2024. Each box contains eight  individual sachets, for RRP $7.60.

Packaging News

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.

APCO has completed its nationwide roadshow engaging industry on its 2030 packaging strategy. Pippa Corry of philo & co attended the Sydney session and summarised the key takeaways for PKN.