Mondelez brand The Natural Confectionery Co. has rolled out a range of jellies with 25 per cent less sugar.
Associate director for candy marketing Rohin Rosman said the company developed the product – which uses a "secret natural fibre" – to meet demand for lower-sugar options in snack foods.
Designed to contain 25 per cent less sugar than other candy jelly brands, the jellies contain no artificial colours, flavours or sweeteners, Rosman said.
“We know that treats play a special role in people’s lives as a moment of indulgence and fun, and we’re all becoming a bit more focused on wellbeing and our food choices.
Rosman said the science behind the reformulation is a “trade secret”, but some of the sugar has been replaced with a natural fibre.
The Natural Confectionery Co. 25% Less Sugar Jellies are available in three variants: 25% Less Sugar Snakes (260g), 25% Less Sugar Frogs (220g), and 25% Less Sugar Fruit Basket (220g). The RRP is $3.99.
