In an Australian first, Lion has paired with Brooklyn Brewery from the US to bring its Brooklyn Stonewall IPA to Australia in time for Sydney Mardi Gras season.
The beer came about from a collaboration with the icon of LGBQTI activism, The Stonewall Inn. The Stonewall Inn has been a beacon for the queer community since the infamous Stonewall Riots in 1969. Its Gives Back Initiative a platform that channels decades of activism towards supporting and advancing LGBTQI+ communities in the USA and around the world by raising awareness, and providing assistance and education.
Lion spokesperson Dan Holland said: “Australia will celebrate the launch of Brooklyn Brewery’s The Stonewall Inn IPA by linking arms with local venues and customers nationally in support of the LGBQTI+ community in the lead up to Mardi Gras; and following the global tradition of #pouringproudly and giving back to make the world a more loving place, one beer at a time.
“Proceeds from each tasty drop will be donated back to the Stonewall Gives Back Initiative as well as chosen local charity Bobby Goldsmith Foundation, Australia’s oldest community-based HIV organisation committed to providing client-centred care to help people living with HIV thrive.”
- 30 cents from every glass and can of Brooklyn Stonewall Inn IPA* sold in Australia will be donated to local Australian charity Bobby Goldsmith Foundation bgf.org.au;
- 30 cents from every carton of Brooklyn Stonewall Inn IPA* or equivalent case volume sold in Australia – will be donated to the founding charity, stonewallinitiative.org.
The Stonewall IPA will be available nationally in both 355ml cans and on tap from 10 February.
Festivities will kick off with a beer tapping at Australia’s very own Stonewall Hotel on Oxford Street in Darlinghurst on 6 February, from 6-8.30pm ahead of a wider release to venues nationally including key Oxford Street venues The Midnight Shift, The Oxford Hotel, Kinselas and the Brighton Hotel. Pack will be ranged nationally via Dan Murphy’s and in key independent trade.
The Brooklyn Brewery is a leading global independent craft brewer and pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators and makers to spread the culture of craft beer to 30 states and more than 30 countries on 5 continents.
