Kellogg’s, Yume partnership to cut food waste

Kellogg’s Australia has announced a partnership with B2B marketplace Yume, to help reduce food waste from its manufacturing processes. It is the first Australian manufacturer to do so.

Yume is an online marketplace companies can use to sell surplus food. Since its launch in 2016, it has 2500 registered buyers and 250 suppliers, including Kellogg’s, Unilever, Mondelez, Spotless and Accor.

The partnership will mean Kellogg’s can list any surplus raw materials that become available during the manufacturing process exclusively through the Yume platform.

Yume lets food suppliers like manufacturers and primary producers to sell their quality surplus materials directly to buyers in the food service industry.  

Kellogg’s ANZ director of marketing and corporate affairs Tamara Howe said the agreement was another way for the company to tackle food insecurity and ensure no food or ingredients go to waste.

Howe said: “The Yume partnership will make it easier for others to get access to any excess ingredients we may have from time to time, and re-use these for other foods.

“There are many reasons why a manufacturer like Kellogg’s can have surplus ingredients. Either imperfect goods, deleted product lines or raw materials that are no longer needed for production. Thanks to Yume, Kellogg’s can continue to focus on creating high-quality breakfast products we all know and love, while Yume can focus on finding a new home for their surplus ingredients.”

To date, Yume has sold more than 1,100,000 kilograms of quality surplus food, returning around $4.5 million to Australian farmers and manufacturers. It is one of only three companies globally using technology to offer a market for surplus food. Its platform has saved 72,123 million litres of water and prevented 2200 tonnes of carbon dioxide from being released.