Woolworths has launched a new online initiative with the help of long-standing ambassador and celebrity chef Jamie Oliver.
The new online hub Healthy Easier is designed to help consumers make healthy food choices with tasty meal ideas, food swaps, hacks, tips and healthier recipes.
The Healthier Easier online hub at woolworths.com.au/healthiereasier is set to be updated with clever ideas and tasty recipes to help inspire consumers to increase the amount of healthier food they buy and eat.
“Working closely with Jamie we are further showcasing our commitment to help our customers take more steps to eating better using the fresh, healthy and affordable ingredients they can access when shopping with us online or in-store,” Woolworths managing director Claire Peters said.
Woolworths and Jamie Oliver have been working together for six years, with a “partnership built on shared values around empowering and educating people to make the most of their shopping basket, and build a healthier future”.
“It’s brilliant to see so many Aussies taking steps towards being healthier. We all need a little helping hand now and then, so I hope these recipes and tips make it even easier for busy people to make delicious, healthier meals at home,” Jamie Oliver said.
“As part of the program, I’ll be sharing my favourite tricks for eating well, giving beautiful fresh produce some love, and hopefully getting Aussies really excited about new ways to eat more of the good stuff.”
The Healthier Easier tips and recipe cards will be available in-store at Woolworths, as well as at point of sale, in the Woolworths catalogue as well as Fresh magazine.
