Australian protein manufacturer, Harvest B, has expanded into the direct-to-consumer channel with its plant-based protein products now available on Woolworth’s online platform, healthylife.com.au. A range of diced and shredded products in lamb, chicken, beef, and port styles will be available.
Since commencing operations in Sydney Australia in late 2022, Harvest B has finalised a distribution and export agreement into New Zealand, achieved Halal and SQF certification for its products and entered into supply agreements with major food manufacturers and service providers in Australia.
Made from wheat grown in New South Wales, Harvest B is available in 330-350g packs that can produce up to one kilogram per pack when brined with the included natural flavour sachet and can be used in everyday cooking as a protein addition to salads, rice, pasta dishes and more.
Harvest B’s technology produces whole pieces of plant proteins, similar in texture to meat, without the need for artificial binders and additives that plant-based meats have traditionally needed. Rehydrated in a brine of water and natural spices, Harvest B’s products achieve a neutral taste and texture.
HealthyLife GM merchandise and partnerships, Martine Cooper said that the addition of Harvest B’s products to HealthyLife’s platform broadened the appeal and market reach of plant proteins.
“The addition of Harvest B’s Australian-made and developed protein products means that more Australians seeking to reduce their meat intake, boost protein consumption or just try something new will be able to do so via our site,” said Cooper.
Harvest B CEO and co-founder, Kristi Riordan said Harvest B’s decision to add direct-to-consumer sales was the result of sustained demand from the market.
“HealthyLife gives us the ability to reach a broad consumer audience while addressing market demands for tasty, healthy, versatile and sustainable protein products.
“While we remain focused on supplying our products to food manufacturers and food service providers, the move to consumer sales in partnership with HealthyLife is an exciting step for the business and an endorsement of our product,” said Riordan.
Suitable for vegans, vegetarians and meat eaters, the new range of consumer-direct products offer a 4.5 Health Star Rating, protein and dietary fibre, low saturated fat and sugar, non-GMO and no methylcellulose, no artificial colours, flavours, preservatives and certified Halal.
Available via HealthyLife.com.au, Harvest B’s protein products will retail for $18.99.
