In celebration of Hahn's 30 year anniversary, Lion has launched a new TV campaign that explores discussion among mates over thorny issues such as what is the most epic pub anthem.
The 'Hahn - Now You’re Talking’ ad kicked off across Australia last week and is being supported by a $12 million integrated campaign called ‘Beer Banter,’ that will run on billboards, digital and social media messaging. Promotional ‘conversation starters’ will also be found under Hahn bottle caps and on pub coasters.
Hahn was launched by brewer Chuck Hahn in 1988, and is a major label for Lion. The company's portfolio marketing manager Amy Darvill said, “Hahn is unashamedly a big and popular Australian beer brand, and while busy lives might sometimes get in the way, what’s a bigger or more popular pastime than catching up with mates for a beer in a pub or over a BBQ?
"We want this campaign to get this simple pleasure back on everyone’s radar.
“We also love how we are bringing back our focus on taste – something that has been absolutely core to the Hahn range of beers since it was but a twinkle in Chuck Hahn’s eye 30 years ago.
"It is part of who we are - anyone who enjoys a schooner of Hahn SuperDry will agree - so let’s celebrate it."
