Glad has announced a three-year partnership with REDcycle, the national soft plastic recycling initiative.
The deal includes GladWrap and other Glad soft plastic products including Snaplock bags as they are not made from PVC. The difference between PVC and non-PVC wraps is PVC is “very stretchy, has an orange or gold tint when layered and has an odour”. Glad non-PVC wrap is clear and odourless, the company said.
Glad’s parent company, Clorox ANZ marketing director Joy Delis says cling wrap is one of the most mentioned film plastics that consumers want to know about when it comes to recycling.
“As sustainability continues to be a key focus for consumers, it’s vital that brands make it a priority to provide consumers with sustainable product solutions.
“We’re delighted that, through this partnership, we can support our customers in reducing their impact on the environment by providing them with the first fully-recyclable Glad Wrap on the market,” Delis said.
REDcycle collects and reuses soft plastics not suitable for kerbside recycling. There are 2000 drop-off points at Coles and Woolworths stores nationally.
Since 2011, the program has recovered, recycled and diverted 3350 tonnes of soft plastic from landfill, with over six million pieces of plastic being returned by consumers to the REDcycle bins on average, each week.
Last year Coles recorded a 32 per cent increase in soft plastic recycling. In FY19, customers recycled 905 tonnes or 226 million pieces of soft plastics (Food & Drink Business, 24/09/2019).
