The Fight Food Waste Cooperative Research Centre (CRC) has launched a new campaign for Australians featuring helpful tips and tricks to save money by reducing their food waste.
The CRC says the average Australian family wastes around $3,000 a year on food that is not eaten, and its new ‘It’s easy as’ social media campaign will help guide people into making the most out of the food they buy.
“We want everyone to know that this is an important issue, that here in Australia there are 7.3 million tonnes of food wasted each year. That is enough to fill semi-trailers that would stretch from Perth to Sydney,” said Fight Food Waste CRC chair John Webster.
“Our national survey late last year of over 5,000 Australian households told us that 76 per cent of the population were motivated to reduce food waste, yet there are still many concerns and confusion around food safety and date labels, so we’ve made sure to include information about that so that we can all be confident in our decisions to provide the best food for our families.”
Webster said the ACT Government will soon launch a food waste campaign, while the South Australian Government provides advice to householders on waste and recycling through the Which Bin campaign, “and East Waste have the Why waste it? campaign to help get food waste out of landfill”.
“You could join the ‘loving a list’ challenge from Sustainability Victoria, or find resources from the NSW Department of Planning, Industry and Environment, both are on our content hub,” said Webster.
The ‘It’s easy as’ campaign has launched on Facebook and Instagram this week on the Fight Food Waste Australia paged. For further information on resources, visit www.fightfoodwastecrc.com.au/itseasyas