A family-owned pulse farm has created a fun and healthy consumer snack brand called Human Bean Co.
The Woods family has been growing crops since the 1950s at their farm ‘Billa Billa’ which is based in the crop-growing region of Goondiwindi in southern Queensland.
The family grows faba beans, chickpeas, mung beans and sorghum on more than 13,000 hectares of their own land in southern Queensland and northern NSW.
The Woods Group began value-adding its products almost 20 years ago when it created its Woods Food division, and its latest foray was the creation of a new air-puffed packaged snack brand, The Human Bean Co.
The seasoned snacks, which are gluten-free, nut-free and high in protein and fibre, are processed from its home grown faba beans which are then air-puffed, flavoured and packaged on site.
Woods Foods chief Angus Woods – who is one of the company’s second generation – says this new division of the business was launched a year ago in recognition of consumers’ increased health awareness and changing dietary needs.
“We’ve been growing faba beans for over a decade, and about four years ago we started looking at how we could deliver these super-beans from paddock to plate while retaining maximum nutritional benefit.”
Woods says that pulses like faba beans have been a relatively untapped nutritional source for snacking, because until recently, they haven’t been widely accessible to consumers.
The company’s packaged snacks were created to address this, but getting the faba beans into an edible and tasty state was not easy.
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