Domino’s has teamed up with Australian beverage start-up Nexba to jointly launch Next Gen, a new sugar-free soft drink range, to Domino's customers.
The deal will result in the largest range of all-natural soft drinks available from an Australian fast food company, Domino's says.
The new product will be available in almost 200 NSW Domino’s stores from today and is available in both cola and lemon flavours in a 375ml can, with larger sizes to be launched shortly.
Nexba was recently awarded the 2017 Product of the Year in the Beverage category, and its latest offering Next Gen, which is initially only available in NSW, contains less than 11 calories, has no sugar and contains only natural sweeteners.
The collaboration follows a number of other changes made by Domino’s to create a menu that’s free from preservatives, artificial colours and artificial flavours.
“We have been in talks with Domino’s for some time now about developing a range of products that are better for their customers,” Nexba's co-founder Troy Douglas said of the partnership.
Domino’s Australia/New Zealand CEO Nick Knight said, “We know our customers want choice; they want to consume items that are better for them, which is why we launched the Next Gen range because they contain zero sugar and nothing artificial.
“There is an appetite for product choice like this; in testing, Next Gen sold on par with our existing soft drink range, so we are very excited to launch this in our NSW market.
“It has been our dream for the past two years to make our entire menu preservative free and we are so close to completing this as 96 per cent of our menu now has no artificial colours, flavours and preservatives and the launch of Next Gen is the next step in this process," Knight said.
Look out for the April print issue of Food & Drink Business for the full Nexba story which will be published online at the end of the month.
