Coles will be publishing a new free quarterly health and wellbeing magazine that aims to help consumers navigate the supermarket's health, beauty and wellness aisles.
The publication has been created in collaboration with Medium Rare, a team that produces a monthly magazine for Coles that according to Roy Morgan Single Source (Australia) September 2018 is Australia’s most read publication with 4.6 million readers nationally.
“Our new magazine has been created to help Australians navigate the health and beauty aisles through reliable and credible information. We have challenged ourselves to help people live better and healthier lives and we want to show customers how to save money through smarter choices at the checkout,” Coles marketing content manager Maia Bryant said.
The company says the supermarket’s health, beauty and wellness category is growing faster than the total market in Australia and the magazine is filled with expert-led information with tips on how to find the best products and solutions in the health and beauty aisles of Coles.
“We’re excited to provide Coles customers with content that delivers real value and advertisers with a highly engaged audience,” Medium Rare's Health & Beauty editor Michelle Bateman said.
In addition to free copies in store, a digital copy of the magazine can be found at www.coles.com.au/healthandbeautymagazine.
