Coles has dropped prices on a further 150 products across supermarkets and online until 31 January 2023. The 'Dropped & Locked' campaign builds on its August price reduction on more than 1100 products
In August, Coles locked the price of 1168 products across supermarkets and online. This included products such as mince, free range eggs, cheese, bread, tuna, nappies and petfood.
It was also announced that Coles had begun lowering the price of 500 products, with the 150 items from Wednesday part of this move. ‘Dropped & Locked’ is the second phase of the value promise Coles has delivered to help fight inflation.
Some of the most popular brands that have been ‘Dropped & Locked’ include Steggles, Kleenex, Golden Circle, Kellogg’s, Bulla, Pepsi, Masterfoods and Cadbury.
Coles chief executive of commercial and express Leah Weckert said Coles is committed to helping customers find key staple products that will be dropped and locked in price for a few months.
“Our campaign has been successful because customers can clearly identify products that won’t go up in price until at least the end of January 2023. They’re now able to see where we can provide savings.
As we get closer to Christmas, we want our customers to know that they can depend on Coles to bring them reliable value and great prices during the festive season,” Weckert said.
