Accolade Wines’ brand Banrock Station has strengthened its partnership with Landcare Australia as it aims to plant 100,000 native trees and shrubs each year from January, 2021.
Banrock Station has contributed $6 million to more than 130 environmental projects in 13 countries since it launched in 1995, as well as partnering with Landcare Australia in 2016 to plant 80,500 at its site as part of the Australian Government’s 20Million Trees Program.
“At Banrock Station we want to have as positive impact on the environment as possible,” said Banrock Station wetlands manager Tim Field.
“It is important that we limit our water consumption and we do this by utilising state-of-the-art vine management techniques – including subsurface irrigation, mulching and computerised moisture management – to ensure we aren’t using any more water than we need.
“Our vineyard sits right next to the Banrock Station Ramsar accredited wetlands, so it is essential our actions at the winery don’t impact the wetlands ecosystem.”
“Banrock Station has committing to planting 100,000 shrubs and trees annually which will contribute to native species habitat, air quality, soil quality.”
The Landcare Australia partnership will be at the core of Banrock Station’s ‘Every Drop Matters’ campaign, which will be featured on-pack and supporting in-store POS as well as online.
“Sustainability is high on the agenda and we know that four out of five global consumers feel strongly that companies should help improve the environment,” said Accolade Wines
“With every bottle of Banrock Station enjoyed with friends and family, we reinvest a part of the profits to projects that support the environment. So, with every glass, consumers can take comfort that they are supporting a brand that supports the planet.”
In September, Banrock Station started to evolve its core wine range as 100 per cent vegan, starting with its Shiraz, Cabernet Merlot and Crimson Cabernet in bottle, and in cask from December 2020.