The iconic Australian Made, Australian Grown gold and green kangaroo logo is now a registered trademark in Indonesia and Vietnam, clearly identifying Australian goods in those export markets.
It means the logo is legally protected under Indonesian and Vietnamese law, stipulating only Australian makers and growers can use it.
Australian Made chief executive Ben Lazzaro said: “The iconic green-and-gold kangaroo logo is a valuable marketing tool and central to the export strategies of Aussies taking their goods abroad. It has been clearly identifying Australian goods in export markets for more than thirty-five years.”
According to the Department of Foreign Affairs, Australia exported $6.3 billion of goods to Indonesia and $6.2 billion to Vietnam in FY20.
“Indonesia and Vietnam present a great opportunity for Aussie makers and growers. The formal registration of the logo in these regions provides an essential legal framework which exporters can rely upon if the logo is copied or used without proper authority,” said Lazzaro.
The trademark registration covers classes 3, 5, 25, 29-33 and 35. It also covers products such as toiletries, cosmetics, pharmaceuticals, furniture, clothing and footwear, food and beverage and retail services.
The AMAG logo is also formally registered in EU, UK, UAE, USA, China, South Korea, India, Singapore, Malaysia, Hong Kong and Taiwan export markets.
Registration work was done by Australian Made Campaign partner and intellectual property specialists, Wrays.