Melbourne confectionary company Dollar Sweets’ Fairy Bread Day is set for 24 November, with The Pyjama Foundation announced as the 2023 charity partner. Over the past three years, the initiative has raised over $85,000 for Australian youth.
The Pyjama Foundation works to improve the lives of children in foster care across the country, with the partnership offering an opportunity to raise funds and support an important cause while enjoying the magic of fairy bread.
For the entire month of November, Dollar Sweets will donate 10 cents from every sale of their 100's and 1000's to support The Pyjama Foundation, to provide more assistance to youth in care.
The Pyjama Foundation founder and CEO Bronwyn Sheehan said donations from the initiative would contribute to the foundation’s ‘Love of Learning Program’.
“We are so thankful to have been chosen as the partner for Fairy Bread Day. Our ‘Love of Learning Program’ empowers children in care with learning, life-skills, and confidence to change the direction of their lives,” said Sheehan.
Dollar Sweets MD Miranda Higgins said said the childhood staple of colourful sprinkles on buttered bread has evolved into a cherished tradition.
“We’re so proud to be heading into our fourth year of celebrating Fairy Bread Day. This day is all about taking a little time out to enjoy a slice of nostalgia with friends or family because who doesn’t love fairy bread? But at the heart of it, it’s about supporting Aussie kids through tough times.”
Dollar Sweets encourags friends, family and colleagues to whip out the sprinkles on November 24 to help children in care embrace a brighter future.
