The world’s largest animal protein company JBS has entered an agreement to purchase Europe’s third-largest plant-based food producer Vivera for $528.8 million (€341). The deal includes three manufacturing facilities and an R&D centre in The Netherlands.
JBS global CEO Gilberto Tomazoni said the acquisition was an important step in strengthening its global plant-based protein platform.
“Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge and capacity for innovation,” Tomazoni said.
Vivera is the largest independent plant-based company in Europe, producing alternative protein products for retailers in more than 25 countries in Europe.
The acquisition follows JBS’ previous acquisition – Seara’s Incrível brand and Planterra with its OZO brand in the US.
The deal was approved by the JBS board and would be finalised after approval from antitrust authorities.
Vivera has been a pioneer in the development of vegetarian and plant-based meal components since 1990.
