Born in Tokyo with more than 130 years of Japanese heritage and tradition, Yebisu Premium Beer has now arrived in Australia with Cooper’s Brewery scoring the exclusive distribution rights.
Pronounced ‘Ebis’ in English, Yebisu is crafted with selected ingredients from Sapporo Breweries Collaborative Farms. It has a subtle froth and a hops aroma through its longer brewing process and extra malt.
Coopers Brewery brand manager Chris Levey said Japanese beer is gaining momentum in Australia and creates premiumisation in the beer category.
“Yebisu is a symbol of Japan’s unwavering commitment to quality and craft, meeting the intersection of Australian drinkers’ desire for exploration and discovery and their attraction to true originals and authenticity,” Levey said.
Adhering to the 500-year-old Bavarian Purity Law, the five per cent ABV drink only uses water, malt and hops in its brewing process.
“We expect the introduction of Yebisu will drive further interest in the Japanese beer segment, appealing to a broad range of beer drinkers,” he said.
With double digit volume growth from August 2020-21, Coopers’ Japanese brand Sapporo Premium Beer is continuing to perform well in Australia.
Yebisu Premium Beer is available at First Choice Liquor, Liquorland and Vintage Cellars.
