Queensland beer brand XXXX has launched a low carb version of its classic brew – the XXXX Ultra Zero Carb. The new pour is an easy-drinking Australian lager with a low bitterness profile, brewed with Rho hop out of the company’s Castlemaine brewery.
Containing less than 0.5g of carbs per bottle serve, and less than 0.1g carbs per 100mL on tap, the new product offers beer drinkers a healthier option. It is the company’s first foray into the zero carb beer space, an initiative that aims to cater to the growing sector of consumers seeking mindful choices, who don’t want to give up on flavour.
XXXX field sales director, Pat Donohue, said that the company has continued to evolve to meet changing consumer tastes over its 146 year history.
“We are excited to introduce XXXX Ultra Zero Carb to our loyal consumers and a new generation of beer drinkers. Having pioneered the mid-strength category with XXXX Gold, we now aim to revolutionise the market once again with our new zero carb offering, and we can’t wait for Aussies to try it,” said Donohue.
“This new product not only aligns with the broader cultural movement towards mindful consumption but also ensures that enjoying a great beer doesn't mean compromising on taste or quality.”
XXXX Ultra Zero Carb is available in major liquor retailers nationally and across select stadiums in Queensland, for RRP $51.99 per case and $20.49 per pack.
