Woolworths is gearing up for the festive season, with a lineup of over 60 Own Brand dessert products delivered throughout the holiday season – including the new Gold Dubai-Inspired Chocolate & Pistachio Tarts and Gingerbread Cheesecake.
The range of new and returning, sweet and savoury favourites spans mince pies, tarts, puddings, cakes, biscuits and cookies.
Woolworths Food Company’s head of innovation, Jackie Fourie, said the team put a lot of work into creating a curated range that recognises great food looks different for everyone this year.
“It means providing convenient solutions to suit all tastes and budgets, from great value classics like our traditional mince pies right through to the premium products in our Gold range,” said Fourie.
“We start working on Christmas 18 months in advance, collecting customer feedback and looking to local bakeries, cafes, restaurants, and global retail leaders for inspiration and trends.
“We then run sessions with our talented chefs to refine our concepts and work with industry experts to continuously improve the quality of our Christmas classics and bring these products to shelves for customers.”
Selected products are now available in Woolworths stores across the country, with more to come in the leadup to 25 December.
