Vegemite is giving its cheesy Vegemite blend Cheesybite a makeover. It’s new look and name – Vegemite & Cheese – combines the iconic spread with Bega Cream Cheese.
The arrival of Vegemite & Cheese marks the first time the Bega logo has appeared on a Vegemite product since Bega Cheese bought the brand in 2017, returning Vegemite ownership to Australian hands.
Vegemite marketing manager Jacqui Roth asked, “What could be more iconic than the pairing of Vegemite and cheese?
“Vegemite understands that Australians are passionate about both, so we know they’re going to love this refreshed combination. If you ask us, we think that this mitey product tastes just like Australia, with cheese.”
The blend has a milder taste than standalone Vegemite, making it suitable for a range of uses and recipes.
“Vegemite & Cheese is perfect for scooping, snacking, or spreading – and if you’re looking for some recipe inspiration, we have released some great recipes to celebrate the relaunch of Vegemite & Cheese, from Vegemite nachos to a Vegemite & Cheese Pull Apart,” Roth said.
Vegemite & Cheese has no artificial colours, no artificial flavours, is gluten free and a source of B Vitamins. It is being rolled out nationally.
