• Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
    Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
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Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free.

It has launched with a Passionfruit Hard Seltzer (8% ABV, zero sugar), in a limited-edition Love Island Australia collaboration. It is made with Australian wine and locally sourced ingredients.

Distributed by JQWS, it is now available at select Dan Murphy’s locations at RRP $21.99 for a four pack. Additional outlets and flavours will roll out through 2026.

Packaging News

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.

A cross-sector open letter is urging national leaders to agree on a pathway for regulated producer responsibility schemes at the September Environment Ministers Meeting.