• Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
    Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
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Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free.

It has launched with a Passionfruit Hard Seltzer (8% ABV, zero sugar), in a limited-edition Love Island Australia collaboration. It is made with Australian wine and locally sourced ingredients.

Distributed by JQWS, it is now available at select Dan Murphy’s locations at RRP $21.99 for a four pack. Additional outlets and flavours will roll out through 2026.

Packaging News

Industry leaders have renewed calls for national packaging reform, warning that Australia's manufacturing resilience, recycling investment and sovereign capability remain vulnerable without policy action to create demand for locally recycled content and provide a more level competitive playing field.

Australia's emerging soft plastics recycling infrastructure is ready to process significantly more material, according to Soft Plastic Stewardship Australia, which has launched a three-month campaign aimed at boosting consumer returns and strengthening domestic supply of recycled resin.

PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.