• Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
    Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free. (Image: Besa)
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Making its first international launch after shaking up the hard seltzer scene in the US, Besa brings its better-for-you twist to Australia with domestically made bold flavours that are low-calorie, no added sugar, and gluten-free.

It has launched with a Passionfruit Hard Seltzer (8% ABV, zero sugar), in a limited-edition Love Island Australia collaboration. It is made with Australian wine and locally sourced ingredients.

Distributed by JQWS, it is now available at select Dan Murphy’s locations at RRP $21.99 for a four pack. Additional outlets and flavours will roll out through 2026.

Packaging News

In an initiative led by Viva Energy in partnership with Nestlé, a limited run of KitKat chocolate bars wrapped in locally manufactured recycled PP is rolling out to stores nationwide, demonstrating the potential for locally collected soft plastics to be returned to food-grade packaging in Australia.

Three Gold awards and a Silver saw RePlay top the medal tally in this year's PIDA awards. But behind the accolades lies an equally important story: the practical challenges of making reusable packaging systems commercially viable.

Australia's peak paper industry association has rebranded as the APPIA, reflecting what it says is the growing importance of fibre-based packaging across Australia and New Zealand.