Boosted by consumer demand and the trend of Australians drinking less, but better, Rey Loco has launched two new RTD tequila seltzers.
Hard seltzers are projected to grow by 24 per cent, and with tequila also seeing a 34 per cent annual growth, Australian consumers look for a convenient options that are also lower in calories.
The range is comprised of two products, Tequila Lime & Soda and Tequila Bloody Orange & Soda.
While many tequila premix brands use an agave spirit, Rey Loco is made with 100 per cent real tequila, with each can containing 99 calories.
Rey Loco is born from the love of Mucho Libre Mexican wrestling and inspired by the fun of Latina style telenovela storytelling which comes alive through the artwork on each can.
Rey Loco can be found in most leading retailers and is $25.99 for a pack of four.
