The latest flavours of Red Bull are landing on Australian shelves, with the launch of two limited-editions – Red Bull Summer Edition: Sudachi Lime and Red Bull Cherry Edition Sugarfree: Cherry Sakura.
Sudachi Lime delivers a burst of vibrant citrus in a striking summery yellow can. It features zesty tastes of sour-sweet sudachi from Japan, familiar lime and a subtle hint of pomelo, rounded out with citrus peel. It follows the popularity of last year's White Peach seasonal drop, which has landed a more permanent place in the Australian flavour lineup.
For those looking for a sugarfree option, Red Bull Cherry Edition Sugarfree cracks open to reveal a delicate blend of sweet Cherry Sakura with notes of almond and floral cherry blossom.
The launch follows the company releasing two new editions to kick off 2026 – the Lilac Edition (Grapefruit and Blossom) and the Winter Edition Exotic Passionfruit.
In Australia, the Red Bull Editions line-up currently includes The Red Edition, The Tropical Edition, The Pink Edition Sugarfree, The Peach Edition, The Blue Edition and The Lilac Edition Sugarfree.
Red Bull Summer Edition and Red Bull Cherry Edition Sugarfree are now available at 7-Eleven stores across the country, ahead of a broader rollout across major retailers from August.
