Smith’s is launching its first sweet flavour of chips – a limited-edition Lamington potato chip available throughout summer.
Sitting under the PepisCo Australia brand umbrella, Smith’s has experimented with the new flavour, following on from the success of its previous limited-edition ranges, including garlic bread, Peking duck, tomato sauce and gravy.
Smith’s marketing director Olivia Sutherland said PepsiCo’s flavourists reviewed and tasted different lamington recipes to understand what makes the dessert delicious and how it could be combined with one of Australia’s favourite potato chips.
“We know Australians are increasingly keen to try new flavours, and interest is growing in sweet and savoury combinations,” said Sutherland.
“It’s then a matter of breaking down the flavour experience and finding key elements that can be translated to a seasoning. In our Lamington chip you will find hints of flavours including chocolate, coconut, cream and butter.”
“Every potato that becomes a Smith’s chip is grown here in Australia, specifically bred to make sure we get the perfect size and colour of chip, and of course that iconic Smith’s crunch we know our consumers love.”
Simth’s limited-edition Lamington chips will be available in Woolworths, independent and selected convenience stores around the country from 1 January.