Close×

The world’s fourth type of chocolate – ruby chocolate – is taking ice cream form as Magnum launches two new varieties in its Luxe range, paired with fruit.

Ruby chocolate was first launched in 2017 by chocolate manufacturer Barry Callebaut, which took around 10 years to develop. It is made from Ruby cocoa beans sourced from Ecuador, Brazil and the Ivory Coast of West Africa.

Due to the specific crafting process, there is a natural berry-like flavour and pink tone that is free from artificial colours and adds a new taste dimension to chocolate.

Magnum has released two new ice creams – Magnum Luxe Ruby and Raspberry, and Magnum Luxe Rube and Blood Orange – and says it is the first ice cream brand to pair ruby chocolate with ice cream.

The new range is available nationwide in Coles, Woolworths, IGA and independent retailers for RRP $10.50 for a four-pack and RRP $4.70 for individual sticks.

Packaging News

Visy has developed a new fibre-based, thermal insulation solution called Visycell, which could help drive the shift away from expanded polystyrene in the food delivery supply chain.

Trading results for the first three months of this calendar year at Pro-Pac Packaging have continued to perform below expectations. The company has now brought in a business turnaround specialist.

The early bird rate for the 2025 Australasian Packaging Conference, to be held on 6-7 May at the Sofitel Sydney Wentworth, NSW, is closing on 4 April.