Well known for its flavour combinations in the chip aisle, Red Rock Deli is now making a move into the premium cracker category.
It has launched two new formats, Deli Style Crackers and Gourmet Crackers. PepsiCo ANZ marketing manager Susan Press said the company was excited to be bringing its flavour expertise to the category.
“We’re launching not one but two new ranges for our consumers to enjoy. Both ranges are sure to become picnic and cheese board staples with some truly unique, mouth-watering flavour combinations,” Press said.
The Deli Style Crackers come in three flavours: Honey Soy Chicken; Sweet Chilli & Sour Cream; and Cheddar & Parmesan.
The Gourmet Cracker range is: Murray River Pink Salt & Black Pepper; Sundried Tomato & Italian Herbs; and Aged Cheddar & Caramelised Onion.
Both ranges and all flavours are available nationally in Coles and will have full national distribution from the 1st March.
The cracker category is shaping up to be a feisty one in 2021, with Arnott’s developing is new Snacks and Cereals business and Mondēlez acquiring premium cracker company Gourmet Food Holdings.
