Pure Blonde, one of the first low-carb beers on the market, has relaunched with its first TV campaign in more than three years. The campaign sees the brand return to the lush forests of “A Place Purer Than Yours”, a place uncorrupted by modern life.
As part of the relaunch, Pure Blonde Ultra Low Carb Lager bottles will be reduced from 355ml to 330ml to bring them into line with similar beers. Cans will remain in 375ml.
Pure Blonde marketing manager Tessa Whittaker said, “A Place Purer Than Yours pays tribute to the first ever Pure Blonde campaign, which is instantly recognisable to millions of Aussie beer lovers. We’re thrilled to take them back there with this new campaign as we re-establish Pure Blonde’s credentials in the market.
“With its lush forests, pristine waters, and wholesome inhabitants, A Place Purer Than Yours humorously shows what happens when ‘impurities’ are detected in this special place. It also calls out that each bottle contains 86 calories, making it one of the most competitive calories claims in beer.”
The new A Place Purer Than Yours campaign will debut this Sunday May 5 and will be supported by ads in online video out-of-home, social and digital.
The new Pure Blonde campaign has been delivered by our creative partners in Monkeys Melbourne and our media partners at PHD Melbourne and 1House Asahi Beverages.
