PepsiCo Australia has launched innovative new formats of its popular snacking portfolio, bringing Smith’s Crackers and Mini Canisters to consumers calling for value, quality and convenience.
The Smith’s range is entering a new aisle for the first time as an oven-baked crunchy biscuit available in five flavours, while Mini Canisters will be filled with four of PepsiCo’s snack brands in mini-sizes.
Smith’s Crackers will leverage the distinct flavours of Smith’s chips in a crunchy biscuit, in flavours Cheddar Cheese, Barbecue, Salt & Vinegar, Sour Cream & Onion and Crispy Chicken.
Mini Canisters will feature Dorito’s Cheese Supreme, Cheese Twisties, Grain Waves Sour Cream & Chives and Cheetos Cheese & Bacon in an on-the-go and portable option for shoppers.
PepsiCo CEO ANZ Foods, Alexia Horley, said: “We think it's time to shake up the category with these new snack formats, and believe we can play a role in stimulating overall category growth with our iconic brands that Aussie consumers already know and love.”
The new formats are available to purchase across Australia at supermarkets – Smith’s Crackers for RRP $4.00 and Mini Canisters for RRP $5.50.
