To celebrate April Fools Day, Arnott’s Shapes teased fans with a social media prank announcing Hawaiian Pizza as the latest flavour extension for Shapes. Later that day, the funsters at Arnott’s confirmed what had been a joke was not at all, the Hawaiian Pizza was now on a cracker.
Arnott’s also revealed it had commissioned research to find out just how many people actually like pineapple on their pizza, and despite the general consensus, most Australians (66 per cent) are fans of it, while 70 per cent have given it a go.
Interestingly, older Australians at 55+ (71 per cent) are more likely to be pro-pineapple than the younger generation (57 per cent). Women (68 per cent) were also found to be more likely to say yes to pineapple as a toping than men (64 per cent).
Arnott’s marketing manager Shannon Wright said: “Pineapple on pizza is such a controversial topic that although this flavour started in our Market Baker Kitchen, we tested it as a Shapes April Fool’s Day prank on social media.
“Once we saw how Shape fans reacted online, we knew the savoury/sweet/tangy combination of Hawaiian Pizza was an absolute winner. Pineapple fans will have to get their fix while they can as this limited-edition flavour won’t last long.”
The trapezium shaped biscuits will be available exclusively in Coles nationwide from mid-May RRP from RRP $3.20.